Empowerment by Capitalism


Capitalism also is for gender equality, but for gender equality among consumers. Traditional gender roles mean only men can buy products ‘for men,’ and only women can buy products ‘for women.’ Such norms diminish profit.

However, there still lies the hypocritical contradiction: if some capitalists truly are for gender equality, why even produce ‘gender-exclusive’ products?

It is weird how some magazines cater to women who want to feel ’empowered’ by posting ‘feminists’ doing ‘feminist’ stuff and in the succeeding issue (or perhaps even in the same issue) feature articles promoting the gender roles in question.


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